THE Roots book
'Closing the gap between authentic identity and brand perception.'
Organizations are like people
They grow, they change, and they welcome new faces. It’s a beautiful process, but before you know it, that one crucial question arises: "Who are we, really?" Is the identity you feel internally still the same as the brand you project to the outside world?
The Rootsbook: A 'New Style' Brand Manual
At C-Roots, we believe a strong brand starts from within. That is why we developed the Rootsbook. Think of it as a brand manual for the modern era. While traditional handbooks often stop at logo usage and color codes, the Rootsbook ensures your brand is a true reflection of your identity. It ensures that your organization’s "heartbeat" is consistent, allowing employees to truly recognize themselves in what you stand for.
From Identity to Daily Decisions
The Rootsbook isn't a thick stack of paper filled with vague theories; it is a dynamic touchstone for the questions that actually matter every day. When your identity is sharp, it becomes much easier to determine which people truly fit your culture and which partners you want (or don’t want) to work with.
It provides direction for your way of working, influencing everything from office design to sharpening your value proposition and innovating authentically. Even renewing or refining your visual identity is no longer a standalone project, but a logical consequence of who you are.
What’s in the ‘Roots’?
To get those answers crystal clear, we build the Rootsbook around three powerful foundations:
The Leading Concept: The common thread of your organization, captured in one central, guiding thought.
The Manifesto: An inspiring story that clarifies exactly what you do, why you do it, and how you approach it.
The Domains: A concrete elaboration of the culture, the proposition, and the physical characteristics.
Direction for Everyone
Whether you are in the boardroom, working in HR, guarding the corporate identity, or leading a cultural shift: the Rootsbook is for everyone. In a world where everything changes at lightning speed, your identity is the only constant. You’ll find that making decisions feels much more natural when everything you do, from strategy to communication, stems from the same energy and conviction.
Does who you are still align with who you want to be?
It’s a question we’d love to explore with you. Over the past few years, we’ve had the privilege of capturing the identities of diverse organizations. We would be happy to show you a few examples so you can see for yourself what a Rootsbook can do for your team.
