Amsterdam University of Applied Sciences, Communication and Creative Business… Fast Forward

The new visual style for the Communication and Creative Business program, stemming from our ongoing collaboration with the Hogeschool van Amsterdam, represents an inspiring next step. The ‘Fast Forward’ theme relates to the speed at which developments in our own field are moving, which is at lightning speed! With this future in mind, we opted for an outspoken, ambitious, flexible and inspiring style. To reinforce the Fast Forward theme, we came up with a striking photography and film style that appeals to future students and will stand out on social media.

View the poster for a concise version of this corporate identity’s underlying principles:  

As a follow-up to rolling out this new visual style, C-ROOTS together with social agency Hammerfest, has developed a recruitment campaign for next year's new students. The goal was to pique the interest of motivated and ambitious students, specifically young people who consciously choose the communication and media profession.

But with this campaign, it was equally important for current students to feel that they had made the right choice and that Communication and Creative Business courses are something to be proud of.