Antoni van Leeuwenhoek

AT THE CORE OF CANCER

Open Rootsbook

The man and the Institute
In the Netherlands the Antoni van Leeuwenhoek is thé Institute in the domain of cancer. Both in research and in treatment they are at the forefront of the developments. This combination simply guarantees the best treatment thinkable for almost every form of cancer. It is with reason that they are regarded as an international centre of excellence.

That unified approach in combining research and treatment is now translated into a one brand approach yet connected to an adaptive brand promise: at the core of cancer. For each activity of the organization this promise is been given a relevant addition. The name of the founder (and inventor of the microscope) Antoni van Leeuwenhoek and his portrait serve as the basic elements of the new brand image. 

Based on the leading concept of the Institute we have developed a new corporate story and brand-image. And translated it into all dimensions of the brand including the fund-raising via the Antoni van Leeuwenhoek Foundation.